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The Tretchikoff Project

Tretchi Pop Art by Ivan Smith

We are pleased to present a range of magnificent Tretchikoff Pop Art recreations by Cape Town artist Ivan Smith.

Designed and printed under license from The Tretchikoff Project, Ivan Smith's Pop Art prints are available in limited editions, exclusively through The Tretchikoff Project website and it's affiliates.

Each print is marked with it's own Edition number, and is accompanied by a Certificate of Authenticity.

Print size: 380mm x 380mm (unless otherwise specified)


About Ivan Smith:

Ivan Smith is a South African Artist, Designer, and Photographer from the Western Cape, living and working in Cape Town

Born in Cape Town South Africa, I pursued my artistic vision since my childhood, spent growing up in the far northern part of the country.

Studying art and design with a focus on textile design, led to a long and successful career as a fashion and textile designer. The recent rise of "fast fashion" and its unsustainability and negative consequences for the industry in Cape Town and the world at large, forced me to focus my creativity on more enduring arts.

Still passionate about fashion, I also became hugely inspired by street-art, the most important art of the late 20th century, because it makes thought-provoking art an integral part of everyday life. The City has become the art gallery, and Street art and its social commentary are now on view for the general public, In a similar way that pop art in the 1950’s blurred the boundaries between ‘High” art and “low” culture. A well-wrought piece of street art on a wall, has also become the contemporary equivalent of the renaissance fresco.

In 2018 I transitioned to practicing as a full-time artist. Working across disciplines, with an emphasis on mixed-media painting and drawing. Mimicking multiple photographic exposures, using stenciled spray paint and traditionally applied acrylics in a similar methodology as a street artist would. I create figurative work layered with patterns and colours with a view to setting up subtly provocative relationships between subject and space, so that in the end, the viewer can’t see where the “art” starts and the “design” ends.

Since January 2020 and the ensuing global pandemic, my work became increasingly digital. Experimenting with different themes and genres, using similar digital as analogue processes I purposely started applying my themes and processes in a Pop Art style. I immediately found this to be the perfect genre for my juxta positioned concepts. My graphic pop art works are rooted in technology, borrowing a variety of contradictory and visual imagery such as stickers, comic strips, social media and iconic figures. I manipulate, paint and layer multiple images to produce new contemporary figurative works.

Because we are surrounded by textiles, they remain very important to me. For most of us, it is the first and last thing we are wrapped in when we enter and leave the material realm. I interpret some images and expressions on home textiles that become the very fabric of life through the extraordinary technology of digital printing, they bring my artwork into the daily lives and homes of a greater audience.

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