It was said, by the artist himself, that the only painter who exceeded him in wealth was Picasso and the two certainly had many other things in common, including an excess of self-confidence and an appreciation of the female form. But while Picasso was always the art world’s darling boy, revered and feted by critics, Vladimir Tretchikoff could never temper the derision of the establishment.

Yet, while critics maintained their apoplectic outrage, Tretchikoff quite happily turned his undoubted talents towards making money. In the process, he captured the imagination of the middle-classes throughout the western world in the 50s and 60s. His most famous image, Chinese Girl, sold in the hundreds of thousands and seemed to be on every suburban lounge room wall; by the late 90s, urban hipsters revived the craze, pushing the price of vintage prints to extraordinary levels.

And still the art world carped. While no major art gallery in his South African home ever acquired a Tretchikoff, the Iziko South African National Gallery in Cape Town drew sell-out crowds to a recently concluded retrospective of his work. The exhibition brought together 92 original works including Chinese Girl, on show for the first time in 50 years.

While the public were delighted, there were those who couldn’t resist the opportunity to put the boot in; South African art critic Lloyd Pollak, who spoke at a panel discussion during the exhibition, was quoted in the Cape Times as saying: “An academic recently stated that Tretchi’s paintings ‘represent the worst kind of prejudice, voyeurism, crass racial stereotypes, sexism, cultural paternalism and white colonialism’ and I heartily concur.

“[The exhibition] has resoundingly vindicated the judgement of critics of the 50s and 60s who dismissed Tretchi’s work as excruciatingly vulgar and beyond redemption. The general consensus is that his style was crass and without technical or artistic address and his content vapid and maudlin. The ideas underpinning his paintings are of a heart-breaking banality and his work has no intellectual significance whatsoever.”

Tretchikoff, who died in 2006 at the age of 93 and whose obituary appeared in the New York Times and a range of British newspapers, would hardly have been surprised.

Tretchikoff was born in Petropavlovsk, Russia. His family fled to northern China following the outbreak of the 1917 revolution. A gifted artist from an early age, at 15 he made his way to Shanghai where he worked as an illustrator. There, he met and married another Russian exile, Natalie Telpregoff, then moved on to Singapore.

With the outbreak of war in the Pacific, he loaded his family onto a ship headed for South Africa. He later followed but his ship was sunk by the Japanese. The survivors rowed first to Sumatra and then to Java where he was interned in a prisoner of war camp. While working in Jakarta, then still under Japanese occupation, he met Leonora Schmidt-Salomonson, otherwise known as Lenka, who became his mistress, muse and most famous model.

When the war ended, Tretchikoff was reunited with his family in South Africa and his career as an artist gathered full steam. He held his first exhibition in 1948 and his fame spread, first to the United States where he had sold-out exhibitions that attracted thousands of people, and to England, where similar scenes ensued.

The brightly-coloured, almost photorealistic Chinese Girl was painted using a local model, the daughter of a Cape Town laundry owner (who earned about R20 for her work), but the original was damaged in 1953 during one of his frequent absences touring and he repainted it with the inspiration of a San Francisco model. The blue-green tinged portrait struck an unconscious nerve, quickly becoming one of the best selling prints of all times.

Prints of other Tretchikoff works, including Miss Wong and The Dying Swan (featuring British ballerina Alicia Markova, who joined Diaghilev’s Ballets Russes at the age of 14), had similar success.

Tretchikoff’s Chinese Girl was one of the first fateful breezes in the far-off rumblings of pop culture. In terms of defining a popular zeitgeist, it achieved for the mid-20th century what Howard Carter’s discovery of King Tutankhamun did 30 years earlier. To those closeted homogenous 1950s minds, Tretchikoff’s exotically-coloured Asian women were romantically erotic symbols of lands and cultures far away and beyond their understanding.

So pervasive is Tretchikoff’s better-known and widely-circulated works, it’s difficult to find a comprehensive example of his oeuvre. A prime resource for collectors is his 1950 self-titled book, published by Howard Timmons Cape Town for George Allen & Unwin Ltd London; aside from the inevitable nudes, often featuring Lenka, it includes skilful and exacting portraits, self-portraits, allegories (including a stunning Art Deco-like representation of a space-age aviator and an atomic bomb exploding on a modern city), landscapes and still lifes. Although never reprinted, it is possible uncover copies in good condition via the Internet and the illustrations in this blog are drawn from this volume.

And for the ultimate Tretchikoff collector, what better than a huge mural to decorate their achingly ironic 50s homestead? 

www.vladimirtretchikoff.com

http://tretchikoff-central.blogspot.com/

Words © David Latta