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The Tretchikoff Project

About Us

Tretchikoff - About Us

The Tretchikoff Project is the commercial arm of the Tretchikoff Foundation and holds the master license to the artworks of Vladimir Tretchikoff. The Tretchikoff Project is tasked with introducing Tretchikoff's iconic works and ethos to a new generation of art lovers, through the development and application of his works onto a range of home and lifestyle products under the umbrella of the Tretchikoff Brand. The Tretchikoff Project also licenses the imagery for commercial use and manages such contracts.

The Tretchikoff Project team consists of Natasha Swift and Ari Lazaris. The pair have combined their skills in marketing, product development, brand building and retail to launch Tretchikoff Brand in 2011 and are steadily growing the brands product offering. 

The Tretchikoff Project lives by the mantra of Tretchikoff himself:

"Express Your Passion. Do What You Love. No Matter What"


If you wish to know more about, or be a part of, the Tretchikoff Brand, please do send us an email at




The story of the "Lucky" Pigeon

One morning while painting in his studio preparing for his first solo exhibition, Tretchikoff had an unexpected visitor; a plump pigeon, which arrived as if by magic through the balcony door. Being very superstitious, he took the pigeon's arrival as a good omen because in Russia it is good luck to be visited by a bird.

Then, if the presence of the bird wasn't exciting enough, Tretchikoff noticed that the numbers on the pigeon's identification ring added up to 13 - his lucky number! The cheeky pigeon was invited to become part of the family and in doing so, Tretchikoff's luck started to take a turn for the better. Every day the Lucky Pigeon would sit on the top of his easel keeping the master company. Today, the Lucky Pigeon lives on as a seal of an official Vladimir Tretchikoff Product.



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